Where: Alesund, Norway
Watch: Bremont Endurance
When: 10:19 a.m.
I was invited to Norway recently to experience its divine landscape through the eyes of one of the country's most iconic brands, Devold. They've been making the classic rugged Norwegian sweater since 1853, when it was designed for the fishermen bracing for harsh winds along the country's coast. Hillary was wearing a Devold sweater as he summited Everest; Shackleton and his men relied on them to keep warm in the Antarctic. I wore them in high school under the label of L.L. Bean. My watch on this trip had to have the same spirit of exploration and resilience, so I chose Bremont's Endurance. Named in homage to Shackleton's ship, it has a strong but lightweight titanium case, and is waterproof to 500 meters (should your ship ever sink!). It was the perfect choice for exploring the fjords and also wandering around the charming town of Ålesund. If you're interested, the Endurance is limited to just 300 pieces—but its smart, rugged design suits all kinds of adventurers, whether they're in ships, 4x4s, or dog sleds.
'Time and Place' is Matt Hranek's regular dispatch on the latest watches from around the globe for Condé Nast Traveler. #watchwednesdays @wmbrownproject